Market Research Analysts and Marketing Specialists Salary in San Francisco-Oakland-Fremont, CA (2025)
Official BLS OEWS data · May 2025 · 24,120 employed
Annual Mean
$130,760
$62.87/hr
Annual Median
$123,250
$59.25/hr
Bottom 10%
$60,680
$29.17/hr
Top 10%
$211,140
$101.51/hr
Location vs National Average
San Francisco-Oakland-Fremont, CA
$130,760
Difference
+46.1% vs US avg
US National
$89,490
Salary Percentile Breakdown
| Percentile | Annual |
|---|---|
10th Percentile Bottom 10% | $60,680 |
25th Percentile Lower quarter | $82,510 |
50th PercentileMedian Median | $123,250 |
75th Percentile Upper quarter | $170,560 |
90th Percentile Top 10% | $211,140 |
Salary Distribution
Annual Salary Range
10th
$61K
25th
$83K
Median
$123K
75th
$171K
90th
$211K
San Francisco-Oakland-Fremont, CA has a large Market Research Analysts and Marketing Specialists workforce with approximately 24,120 positions, indicating strong demand for this occupation in the region.
In San Francisco-Oakland-Fremont, CA, Market Research Analysts and Marketing Specialists salaries range from $60,680 at the 10th percentile to $211,140 at the 90th percentile — a spread of $150,460 (122% of the median). This wide range suggests significant variation based on experience and employer in this area.
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Data: BLS OEWS May 2025 · Public domain · Not affiliated with BLS.