Market Research Analysts and Marketing Specialists Salary (2025)
Based on 899,580 employed workers · BLS OEWS May 2025
Salary Percentile Breakdown
| Percentile | Annual |
|---|---|
10th Percentile Bottom 10% | $43,390 |
25th Percentile Lower quarter | $58,350 |
50th PercentileMedian Median | $78,760 |
75th Percentile Upper quarter | $108,310 |
90th Percentile Top 10% | $155,480 |
Salary Distribution
Annual Salary Range
10th
$43K
25th
$58K
Median
$79K
75th
$108K
90th
$155K
Highest Paying States for Market Research Analysts and Marketing Specialists
States with highest average wages · BLS May 2025
| State | Annual Mean |
|---|---|
| Massachusetts | $108,600 |
| California | $108,120 |
| Washington | $107,970 |
| District of Columbia | $106,270 |
| Delaware | $105,940 |
| New York | $103,270 |
| Colorado | $98,960 |
| New Jersey | $94,660 |
| Minnesota | $94,120 |
| Oregon | $90,540 |
Geographic Salary Variation
Market Research Analysts and Marketing Specialists salaries vary significantly across the United States. The highest paying state is Massachusetts at an average of $108,600 per year, while Oregon has an average of $90,540 — a difference of $18,060. These geographic differences reflect variations in cost of living, demand, and local labor market conditions.
Highest Paying Metro Areas
Top cities by average annual wage
About Market Research Analysts and Marketing Specialists
According to the Bureau of Labor Statistics, 899,580 workers were employed as Market Research Analysts and Marketing Specialistss in the United States as of May 2025. This occupation is classified under Business and Financial Operations Occupations. The annual mean wage of $89,490 reflects data from employer surveys conducted by BLS.
Source: BLS OEWS May 2025 · SOC Code: 13-1161