Market Research Analysts and Marketing Specialists Salary in San Jose-Sunnyvale-Santa Clara, CA (2025)
Official BLS OEWS data · May 2025 · 12,710 employed
Annual Mean
$154,130
$74.10/hr
Annual Median
$141,960
$68.25/hr
Bottom 10%
$66,660
$32.05/hr
Top 10%
$251,750
$121.03/hr
Location vs National Average
San Jose-Sunnyvale-Santa Clara, CA
$154,130
Difference
+72.2% vs US avg
US National
$89,490
Salary Percentile Breakdown
| Percentile | Annual |
|---|---|
10th Percentile Bottom 10% | $66,660 |
25th Percentile Lower quarter | $97,510 |
50th PercentileMedian Median | $141,960 |
75th Percentile Upper quarter | $212,330 |
90th Percentile Top 10% | $251,750 |
Salary Distribution
Annual Salary Range
10th
$67K
25th
$98K
Median
$142K
75th
$212K
90th
$252K
San Jose-Sunnyvale-Santa Clara, CA has a large Market Research Analysts and Marketing Specialists workforce with approximately 12,710 positions, indicating strong demand for this occupation in the region.
In San Jose-Sunnyvale-Santa Clara, CA, Market Research Analysts and Marketing Specialists salaries range from $66,660 at the 10th percentile to $251,750 at the 90th percentile — a spread of $185,090 (130% of the median). This wide range suggests significant variation based on experience and employer in this area.
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Data: BLS OEWS May 2025 · Public domain · Not affiliated with BLS.