Market Research Analysts and Marketing Specialists Salary in California (2025)
Official BLS OEWS data · May 2025 · 119,070 employed
Salary Percentile Breakdown
| Percentile | Annual |
|---|---|
10th Percentile Bottom 10% | $48,440 |
25th Percentile Lower quarter | $65,290 |
50th PercentileMedian Median | $94,700 |
75th Percentile Upper quarter | $134,630 |
90th Percentile Top 10% | $181,600 |
Salary Distribution
Annual Salary Range
10th
$48K
25th
$65K
Median
$95K
75th
$135K
90th
$182K
California has a large Market Research Analysts and Marketing Specialists workforce with approximately 119,070 positions, indicating strong demand for this occupation in the region.
In California, Market Research Analysts and Marketing Specialists salaries range from $48,440 at the 10th percentile to $181,600 at the 90th percentile — a spread of $133,160 (141% of the median). This wide range suggests significant variation based on experience and employer in this area.
Top Paying Cities in California
Metro areas with highest Market Research Analysts and Marketing Specialists wages
How Market Research Analysts and Marketing Specialists Compares in California
The average Market Research Analysts and Marketing Specialists salary of $108,120 in California ranks above the national average of $89,490. There are approximately 119,070 Market Research Analysts and Marketing Specialistss employed in California.