Market Research Analysts and Marketing Specialists Salary in Santa Cruz-Watsonville, CA (2025)
Official BLS OEWS data · May 2025 · 440 employed
Annual Mean
$88,560
$42.58/hr
Annual Median
$78,880
$37.92/hr
Bottom 10%
$48,170
$23.16/hr
Top 10%
$145,600
$70.00/hr
Location vs National Average
Santa Cruz-Watsonville, CA
$88,560
Difference
-1.0% vs US avg
US National
$89,490
Salary Percentile Breakdown
| Percentile | Annual |
|---|---|
10th Percentile Bottom 10% | $48,170 |
25th Percentile Lower quarter | $60,540 |
50th PercentileMedian Median | $78,880 |
75th Percentile Upper quarter | $106,810 |
90th Percentile Top 10% | $145,600 |
Salary Distribution
Annual Salary Range
10th
$48K
25th
$61K
Median
$79K
75th
$107K
90th
$146K
Santa Cruz-Watsonville, CA has a relatively small Market Research Analysts and Marketing Specialists workforce (approximately 440 positions). Job opportunities may be more competitive.
In Santa Cruz-Watsonville, CA, Market Research Analysts and Marketing Specialists salaries range from $48,170 at the 10th percentile to $145,600 at the 90th percentile — a spread of $97,430 (124% of the median). This wide range suggests significant variation based on experience and employer in this area.
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Data: BLS OEWS May 2025 · Public domain · Not affiliated with BLS.