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BLSSalary

Market Research Analysts and Marketing Specialists Salary in Santa Rosa-Petaluma, CA (2025)

Official BLS OEWS data · May 2025 · 960 employed

Annual Mean
$88,910
$42.74/hr
Annual Median
$78,810
$37.89/hr
Bottom 10%
$50,120
$24.10/hr
Top 10%
$138,700
$66.68/hr
Location vs National Average
Santa Rosa-Petaluma, CA
$88,910
Difference
-0.6% vs US avg
US National
$89,490

Salary Percentile Breakdown

PercentileAnnual
10th Percentile
Bottom 10%
$50,120
25th Percentile
Lower quarter
$64,050
50th PercentileMedian
Median
$78,810
75th Percentile
Upper quarter
$102,860
90th Percentile
Top 10%
$138,700

Salary Distribution

Annual Salary Range

10th

$50K

25th

$64K

Median

$79K

75th

$103K

90th

$139K

Santa Rosa-Petaluma, CA has a relatively small Market Research Analysts and Marketing Specialists workforce (approximately 960 positions). Job opportunities may be more competitive.

In Santa Rosa-Petaluma, CA, Market Research Analysts and Marketing Specialists salaries range from $50,120 at the 10th percentile to $138,700 at the 90th percentile — a spread of $88,580 (112% of the median). This wide range suggests significant variation based on experience and employer in this area.

Data: BLS OEWS May 2025 · Public domain · Not affiliated with BLS.