Market Research Analysts and Marketing Specialists Salary in Santa Maria-Santa Barbara, CA (2025)
Official BLS OEWS data · May 2025 · 960 employed
Annual Mean
$90,200
$43.37/hr
Annual Median
$79,710
$38.32/hr
Bottom 10%
$44,900
$21.59/hr
Top 10%
$156,330
$75.16/hr
Location vs National Average
Santa Maria-Santa Barbara, CA
$90,200
Difference
+0.8% vs US avg
US National
$89,490
Salary Percentile Breakdown
| Percentile | Annual |
|---|---|
10th Percentile Bottom 10% | $44,900 |
25th Percentile Lower quarter | $60,700 |
50th PercentileMedian Median | $79,710 |
75th Percentile Upper quarter | $107,630 |
90th Percentile Top 10% | $156,330 |
Salary Distribution
Annual Salary Range
10th
$45K
25th
$61K
Median
$80K
75th
$108K
90th
$156K
Santa Maria-Santa Barbara, CA has a relatively small Market Research Analysts and Marketing Specialists workforce (approximately 960 positions). Job opportunities may be more competitive.
In Santa Maria-Santa Barbara, CA, Market Research Analysts and Marketing Specialists salaries range from $44,900 at the 10th percentile to $156,330 at the 90th percentile — a spread of $111,430 (140% of the median). This wide range suggests significant variation based on experience and employer in this area.
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Data: BLS OEWS May 2025 · Public domain · Not affiliated with BLS.