Market Research Analysts and Marketing Specialists Salary in Springfield, MA (2025)
Official BLS OEWS data · May 2025 · 1,050 employed
Annual Mean
$92,290
$44.37/hr
Annual Median
$85,970
$41.33/hr
Bottom 10%
$48,570
$23.35/hr
Top 10%
$147,360
$70.84/hr
Location vs National Average
Springfield, MA
$92,290
Difference
+3.1% vs US avg
US National
$89,490
Salary Percentile Breakdown
| Percentile | Annual |
|---|---|
10th Percentile Bottom 10% | $48,570 |
25th Percentile Lower quarter | $62,430 |
50th PercentileMedian Median | $85,970 |
75th Percentile Upper quarter | $122,510 |
90th Percentile Top 10% | $147,360 |
Salary Distribution
Annual Salary Range
10th
$49K
25th
$62K
Median
$86K
75th
$123K
90th
$147K
Springfield, MA has a moderate number of Market Research Analysts and Marketing Specialists positions (approximately 1,050), reflecting steady demand in this occupation.
In Springfield, MA, Market Research Analysts and Marketing Specialists salaries range from $48,570 at the 10th percentile to $147,360 at the 90th percentile — a spread of $98,790 (115% of the median). This wide range suggests significant variation based on experience and employer in this area.
Related Occupations
Data: BLS OEWS May 2025 · Public domain · Not affiliated with BLS.